GET TO KNOW US
The Foundation was founded in 2008. Since then we have distributed more than 30 million Czech Crowns among non-profit organizations helping older people.
- As part of our own Úvod Without Worries project, we have helped thousands of seniors to live in dignity at home.
- We regularly participate in international conferences, we have also presented our work at the UN.
We are a member of
MISSION AND VALUES
Our vision is satisfied older people who lead quality and dignified life in the home
At the same time, we are working to ensure that the society sees the older people with respect.
Our Mission is to offer older people and their relatives information, contacts and support in their most important stage of life. The aim is to experience old age as a positive, full-fledged and active period of life in a home environment.
Our main values:
We share the stories of older people we work with to help spread the testimony of the situation of older people in the Czech Republic.
WHAT DO WE DO AND WHO DO WE HELP TO
WHY DO WE DO IT?
Are you not entirely sure how to conceive our work specifically?
Maybe you feel like your grandmother doesn’t need help and is in good health, so why are we doing all of this? Imagine this:
Your 80-year-old grandmother lives alone in her apartment and is independent. But suddenly her health deteriorates quickly, and she is hospitalized. She doesn’t want to stay in a hospital, nor can she, or she doesn’t want to leave her apartment and go to a retirement home. You don´t want it either, but you don´t know what to do.
Can you take care of her in your home? What does it involve? What support do you qualify for? Where do you request it? What about your work? We will be happy to support you and guide you through the process to make it happen.
Now imagine a slightly different scenario. You’re not in it. An 80-year-old grandmother has no family. She would like to live at home, but until now she has received no support, and has lived only from her little retirement. Suddenly she has to visit many doctors, but her legs are no longer of use, and she has to take a lot of expensive drugs. Setting up a housing allowance with a local authority is an impossible task for her. The hospital or general practitioner will alert us, we will contact her and take care of everything. We contact the authorities and arrange for contributions for her. We will order an ambulance for examination, pick up medication, ask for a caregiver or assistant, and talk to her about everything. If necessary, we will also arrange aids or modifications to the apartment so that she can continue to live at home.
The situation of some older people is not easy. If one is not in a similar situation, it is difficult to get into it. But the stories of our clients show us that our work is meaningful and necessary. No one else is doing it that way. Thank you for supporting us.
WHO DO WE HELP TO?
We help older people who want to continue living in their home environment and can avoid institutional care. We support families who take care of their loved ones, and older people in their home environment.
We also support proven non-profit organizations that help older people. We evaluate projects according to regional need, sustainability and also in connection with our vision. Become our partner!
WE ARE HERE FOR YOU
BOARD OF DIRECTORS
Tatiana Gregor Brzobohatá – Chairwoman of the Board of Directors
Ing. Jan Procházka – Member of the Board of Directors
JUDr. Klára Drechslerová, PhD. – Member of the Board of Directors
Ing. Marcela Tomášková – Chairwoman of the Supervisory Board
MUDr. Věra Sekyrová Terzijská – Member of the Supervisory Board
Ondřej Gregor Brzobohatý – Member of the Supervisory Board
Taťána Gregor Brzobohatá
Chairwoman of the Beauty of Help Foundation’s Board of Directors
influencer and activist; Czech topmodel; the only Miss World from the Czech Republic and the UN SDGs ambassador
In addition to a successful long-term career in commercial business, she has been involved in social support and mentoring for over 12 years.
She is an internationally renowned personality and the only Miss World who has been engaged in helping older people for 11 years and raising awareness of population aging and demographic change. As a result, in 2012 she was designated as the international leader of the young generation by the international organization World Leaders and Entrepreneurs (WNYLE)
In 2014, she was also included in the prestigious Forbes “30 under 30” ranking.
In 2017, a documentary from the cycle GEN – Gallery of Elite Nation was created.
Since 2017, she has been an SDG ambassador – she has devoted her time to promote the Sustainable Development Goals and represents the Czech Republic at various UN-events.
For example, she has participated as a motivational speaker in the largest UN event in history for young delegates and influencers from around the world, the ESOSOC Youth Forum 2018, and the UN Women Commission on the Status of Women (CSW), where she spoke about the role of women in the non-profit sector, Social issues and gender equality.